In October 2007 Obvion launched a campaign with the slogan 'Live responsibly with Obvion's endowment mortgages'. Customers who accepted proposals for endowment mortgages during the period the campaign was running received vouchers for 35 euro, and in addition at the end of the campaign Obvion donated 50 euro to good causes for each proposal for an endowment mortgage that was accepted. The good causes were De Hoenderlo Groep, a treatment facility for delinquent youths, and Ronald McDonald Kinderfonds (Dutch chapter of Ronald McDonald House).
Obvion received the 2007 Gouden Spreekbuis award for mortgage lenders. This prize is awarded annually to the lender with the best image according to a poll of intermediaries.
In 2007 budget mortgages came under the media spotlight. The Obvion BasisHypotheek mortgage came out top in tests published in various publications, including InFinance and Cashtoday (mid-April 2007), thanks to its competitive rate of interest, its favourable terms and conditions, and the lack of any unusual penalty provisions or other questionable conditions.